Our approach for the TV 2 summer campaign was all about simplicity, crafting a design and motion system that lets the rich variety of TV 2 Play´s content shine. With an enticing summer offer, this clean, straightforward visual system kept focus on the films, sport, shows - all the stories and excitement awaiting you on TV 2 Play. Tying the broad range of content together, Alltid noe å glede seg til (Always something to look forward to), was the core messaging throughout the campaign.

Art Direction by Andreas Nygård, Christopher Sæther-Larsen and Steffen Sæther Larsen (Øyedrops) / Concept by TV2 / Graphic design by Andreas Nygård / Motion design by Edu Altarriba.