For the 2022 annual report for Hafslund, it was seen as strategically important to utilize this channel to support their strategic focus areas. The digital annual report is not only a channel for reporting financial results, sustainability, and future strategic goals, but also a tool for building the brand and showcasing themselves as an attractive and innovative workplace.

In addition to external communication, the annual report also fosters pride among employees by highlighting successes and lessons learned from the past year. The digital format provides many new opportunities to tell engaging stories that reach a broader and younger audience.

Read the full case here ↗ or see the full report ↗.